About Petra Soderling

Author Archive | Petra Soderling

Powerful Network Hubs and their Brands

Back in 2012 I wrote about the Network Theory and Power in my MBA thesis *). The thesis studies he relation between Network Power and Network Brand Management. The latest issue of Harvard Business Review features an article by By Marco Iansiti and Karim R. Lakhani where the two Harvard professors discuss today’s situation where […]

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Floor plans as UI

Our customer CubiCasa did a short survey at TechCrunch Disrupt on using floor plans as a UI. 78% preferred the visual floor plan to the plain list view.  I was there holding the iPad so I got to hear the comments, too. Those favoring the floor plan where confident that GUI is always better than […]

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Taking on new territories with Toolbox Energy

You may have noticed our soft launch of Toolbox Energy at Slush. Since November we’ve been working on creating that perfect portfolio of software services and products that have the ability to make changes in the field of energy. Toolbox Energy is a love child of ICT and energy. The site provides information, resources, best […]

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Global growth with Mobile Brain Bank

Global growth with Mobile Brain Bank from Petra Soderling

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Will you be at Slush?

We’ve just signed up to launch great things at Slush 2014 in Helsinki, November 18-19, 2014. If you can’t make it to Helsinki, stay tuned for an update from the Mobile Brain Bank team.

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Hiring technical Sales Directors

We are looking to hire several Sales  Directors and Managers to promote a number of mobile app companies US market. The ideal candidates will have several years of experience in business development, marketing and sales, preferably in the Greater New York area. We are looking for people who master one or several of the following […]

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Observations on the freelance crowdsourcing market

The news came out on December 18, 2013; Elance and Odesk, the two leading freelance job sites would merge to level up with the Amazons of the world. When I was building the match-making business plan for Mobile Brain Bank in 2011, these were the two companies that I emulated. We wanted to build a […]

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Daniel’s how-to-make-a-great-Bid -tutorial

Mobile Brain Bank’s Project activity has increased lately, and the Developer community’s become even more active – we wish to sincerely thank you all, and will keep on delivering high-quality Projects in the future as well. With the Developer activity increasing, we are getting more and more questions about how to make attractive and comprehensive […]

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Bounty hunting with Business Leads

One of the interesting startups we found at NY Tech Day is called Business Leads. It’s a company that helps businesses to find good leads by using people who are active in social media, and for those socialites to earn bounties by providing leads to businesses. Mobile Brain Bank took a chance on the service […]

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Advanced Energy

Perhaps you remember how we were stranded in New York last fall because of superstorm Sandy. One of the new paths for Mobile Brain Bank was formed back then. We identified a gap in the energy market for smart mobile solutions, serving many consumer and business customers as well as internally improving efficiency inside utilities […]

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