Opportunity with MirrorLink(tm)

Car Connectivity Consortium is developing a connectivity standard called as MirrorLink(tm). MirrorLink(tm) provides an easy way to connect any mobile device to a compatible in-car infotainment system. This allows the consumer to use mobile applications through the in-car infotainment system controls and display.”;”Companies developing MirrorLink(tm) enabled products are looking for attractive mobile applications for go-to-market and other marketing purposes. At this point we are looking for new app ideas as well as ongoing app development project which could implement the MirrorLink(tm) standard.

The first MirrorLink(tm) applications on the markets will get huge marketing support from mobile and automotive industry. “;”See http://www.carconnectivity.org for more information of the MirrorLink(tm) connectivity standard Car Connectivity Consortium and member companies.”;”Applications must take in to notice the driving conditions and drivers distraction. Related guideline documentation is available by request/approval. Applications must implement the UI design defined by the mobile and/or automotive company to align with the overall user experience and to avoid creation of driver distraction.”;”Applications which provide driver and passenger safety related features are valued among the industry and regulators.

Nokia Car Mode and Alpine ICS-X8 were among the first commercially announced products.

This project is for idea-gathering and filtering for mobile phone OEMs and car manufacturers. Despite this please provide an estimate to the price fields for informational purposes.

We hope these Q&A will clarify the project:

  1. Has some party already defined the applications that should be implemented or are you looking for new ideas and concepts from mobile software developers?

Answer: We are looking for new ideas and concepts from mobile software developers with the intention to productize the best ideas together with the software developers.

  1. What is the business model from mobile software developer point of view? Will CCC stakeholder(s) pay for the application development? Or are developers supposed to publish the applications (at their own business risk) and charge consumers directly?

Answer: The development of the best ideas in to products will be paid in addition there is possibility for revenue share after application is available for consumers (if application has a price).

  1. It’s stated in the request that the applications first on the markets will get huge marketing support from mobile and automotive industry. What does this mean in practice and why are you requesting for tenders if there will be only marketing support and the applications should be still developed at developer’s own business risk?

Answer: The CCC member companies are looking jointly to promote the applications within their own marketing campaigns. As the CCC members include mobile automotive and infotainment system manufacturers the application could be used by all these companies in their marketing campaigns when launching the new MirrorLink enabled products.

  1. According to CCC all phones certified so far have Symbian platform. Moreover it seems that Nokia Car Mode application (which enables MirrorLink support) is available only for certain Symbian phones. Why is it said in the request that the platforms are: Microsoft Windows Symbian Windows Phone MeeGo? Does it mean that there will be MirrorLink support for Windows (desktop) Windows Phone and MeeGo?

Answer: CCC members individually decide if they wish their certified products to be publicly listed. Some of the companies could have made decisions not to release the information of the certified products yet. MirrorLink is a connectivity technology which is independent from the Nokia Car Mode application even though they are distributed together. In practice a developers could create their own versions of the Car Mode application for supported platforms.

  1. Would it be possible to get the driving conditions and drivers distraction guideline mentioned in the request?

Answer: CCC driving conditions and drivers distraction guidelines are based on publicly available documents as example by NHTSA  US Department of Transportation and EU (ESOP). Car manufacturers and alliances have also provided their own guidelines (as example AAM and JAMA). CCC guidelines are not yet released publicly and cannot be shared before the start of the project.